“When you have a product called Barista Series, it doesn’t exist without baristas and coffee professionals.”
Pacific Foods Barista Series approached The Pour with the goal of bringing their tag line, ‘Barista Inspired Barista Improved’ to life. Wanting to reflect the face-to-face and people first narratives of the specialty coffee community, Wildly and The Pour co-produced a series of short profiles, sharing the stories of change makers and influential baristas in the specialty coffee space. The profiles featured Andrea Allen, owner of Onyx Coffee Lab in Arkansas, T. Ben Fischer, founder and creator of Glitter Cat Barista Bootcamp, and Pete Licata, 2013 World Barista Champion.
The spots were run throughout the 2019 SCA Expo weekend, a coffee industry event garnering over 13,000 attendees from 75 different countries.