New Zealand Football approached Wildly to help them create and drive an all-encompassing media and content program in support of the national women’s soccer team, the Football Ferns, along their journey at the largest women’s sporting event in the world, the 2019 FIFA Women’s’ World Cup. Our team had the once in a lifetime pleasure of joining the team in France and supporting them from the sidelines as they played in the biggest games of their lives.
Leading up to the tournament, Wildly accompanied the team on their tour in Spain and St. Louis to produce the player and team profiles that would be rolled out in the weeks before the World Cup. Joining the Ferns at the World Cup presented the unique opportunity of collaborating with the team’s Culture & Performance Coach in executing a handful of video shorts on location to be watched by the team on each game days.
Wildly also managed the team’s Instagram account for the duration of the tournament, creating a stream of daily posts and stories which more than doubled the team’s social media following.