PROJECT


 

Sarah Goble, owner of Sol Yoga in Seattle, came to Wildly with a unique vision of documenting her 200 hour yoga teacher training course. The objective was to capture the many different elements of the course; the physicality, the sociability, the education, the philosophy, and the vulnerability in a way that would allow prospective students to get a feel for what the teacher training program would offer.

We wanted to create something unique and authentic that reflected everything we learned about the course. While the visual components were strong off the bat, the creative and ideation phases presented the challenge of not falling into the many oversaturated and recycled tropes and styles of yoga culture on social media.

OTHER CUTS

 

TEAM

 

Wildly

Creative, Production, Post

Client

Sol Yoga

Producer

Nils Clauson

Director

Curran Ferrey