7A.M. Enfant wanted to create a product by women, for women. Enter the Feminist Backpack, the newest addition the the 7A.M. Voyage line. After designing the bag and collaborating with a non-profit dedicated to advancing the roles of young women and girls in society, the only thing left was a proper launch.
7.A.M approached Wildly with the task of creating a video launch for the backpack. With the Women’s March in New York City right around the corner, we decided to take to the streets.