FIFPRO

It’s Personal

FIFPRO, the only worldwide representative organization for professional footballers approached Wildly to create a branded content campaign to support their comprehensive report on discrimination in the global soccer industry.

Working one-on-one with athletes representing, Ghana, Canada, Japan, Italy, the United Kingdom, and the U.S., we created the It’s Personal campaign, taking a personal look at the role of racism, sexism, and homophobia in the lives of professional athletes across the world.